Drive Traffic and Visibility in 2024

In the ever-changing and dynamic world of digital marketing, Pinterest remains a powerful platform for driving traffic and engagement. To make the most of Pinterest's potential, you need to be on top of your SEO game. Keep reading to dive deeper into Pinterest SEO best practices for 2023 and for tips that go beyond the basics.

Why Pinterest SEO Is Essential in 2024

In case you are new to Pinterest, it isn't just a social media platform; it's a visual search engine. Millions of users turn to Pinterest to discover ideas, plan events, and make purchase decisions. In fact, “465 million people use Pinterest every month to find ideas and inspire their next purchase,” (Pinterest).

Tips for Nailing Your Pinterest SEO

To ensure your content reaches your ideal audience, make sure you optimize it effectively by following these tips.

1. Use a Business Account: First thing’s first. Make sure you’re using a Business account so you can use Pinterest’s analytics features plus their Pinterest Business Hub and its specialized keyword research tool that we mention in the next section. If you’re currently using a personal account, learn how to convert your personal account into a business account here.

2. Keyword Research: Thorough keyword research is so important. Don’t forget this step! In 2023, the importance of finding trending and relevant keywords has never been greater. Pinterest's algorithm prioritizes fresh and trending content. Use tools like Pinterest’s smart search bar tool, Pinterest Predicts, Answer the Public, the keyword targeting feature in Pinterest’s Ads Manager, or Google Trends to identify keywords specific to your niche.

3. Utilize Rich Pins: If you haven’t heard of a Rich Pin, they are Pins that automatically sync information from your site. Rich Pins provide additional context to your content, making it more appealing to Pinners. They include product details, recipe ingredients, article headlines, and more. Additionally, since the Rich Pins are synced to your site, the Pins will update when the coordinating pages are updated. By enabling and using Rich Pins, you enhance your Pins' visibility and user experience. Learn more about how to create a Rich Pin here.

4. Create Detailed Pin Descriptions: In addition to using keywords, create detailed Pin descriptions that provide value to your target audience. Explain what your Pin offers, how it benefits Pinners, and why they should engage with it. A well-crafted description can be the difference between a click and a scroll.

5. Board Optimization: In 2023, optimizing individual Pins is vital, and the same goes for your boards! Ensure your board titles and descriptions are both keyword-rich and user-friendly. This helps with search visibility and enhances the organization of your profile.

6. Diversify Content Formats: Pinterest is evolving, and so should your content strategy. Incorporate diverse content formats, such as videos, images, a mix of both, and carousels, and try out features like music, stickers, and text. These formats can capture the attention of different audiences and help boost engagement.

7. Claim Your Website: Because Pinterest prioritizes Pins created by a website’s owner, you’ll want to make sure to claim your website so your Pins will rank higher in search results. Follow these steps to claim your website.

Monitoring and Adapting

Pinterest SEO isn't a set-and-forget strategy. Regularly monitor your Pin performance using Pinterest Analytics and any other analytics you may have access to, such as your social media scheduler. I use Tailwind, and you can sign up and get 50 free Ghostwriter credits if you use my referral link*. Keep an eye on which keywords are driving the most engagement and traffic. Based on these insights, adjust your strategy by creating more content around high-performing keywords.

*This is an affiliate link and I will receive a commission if you make a purchase after clicking on one of these links.

Stay on Top of Trends

Pinterest trends can change rapidly. Keep yourself updated with the latest trends in your niche. By staying ahead of the curve and incorporating trending topics into your content, you'll be more likely to gain traction and followers. You can continue following AFC Marketing and Comms, as we’ll be serving up Pinterest marketing trends, tips, and tricks on our blog and social media. You can also use Pinterest’s free resources, like Pinterest Predicts and their research and insights!

Conclusion

In 2023, Pinterest has continued to be a top-performing platform for businesses and content creators, and is sure to continue this trend heading into 2024. Mastering Pinterest SEO is essential for driving traffic, gaining visibility, and staying relevant. By conducting thorough keyword research, utilizing Rich Pins, crafting detailed descriptions, optimizing boards, diversifying content formats, and staying on top of trends, you can unlock the full potential of Pinterest as a marketing tool.

Remember, Pinterest SEO is an ongoing process, so be sure to refine your strategy frequently based on performance data and evolving trends. With the right approach, you can harness the power of Pinterest to achieve your marketing goals.

Bonus: If you’d like to make sure your Pinterest profile is in tip-top shape, download this FREE Pinterest Optimization Checklist that you can use to optimize your account with ease!

For more Pinterest marketing tips and strategies, stay tuned to this blog, and follow us on Pinterest and Instagram to stay updated with the latest trends and insights. If you’re interested in receiving a quote for a Pinterest audit and/or Pinterest Marketing Services, please reach out via this form!

Happy Pinning and Optimizing! 📌🚀