Your Roadmap to Pinterest Success in 2024

Your Pinterest profile serves as the gateway to your brand or personal presence on this visual search platform. It's where Pinners can get their first impression of who you are and what you offer. In this blog post, we'll give you some easy and actionable steps for creating a Pinterest profile that not only leaves a lasting impact but also helps you achieve your marketing goals in 2024. Plus, get an easy-to-follow downloadable checklist to make sure you optimize your Pinterest profile for success!

The Importance of a Strong Pinterest Profile

Pinterest continues to evolve as a dynamic visual discovery platform. Here's why investing in a winning Pinterest profile is more critical than ever:

• First Impressions Matter: Your profile can be the first interaction Pinners have with your brand. A professionally set up profile can build trust and make potential followers more likely to engage with your content.

• Credibility and Trustworthiness: A complete and well-optimized profile, including a link to your claimed website, enhances your credibility. It signals to Pinners that you are a reliable source of information or products.

• Improved Discoverability: Pinterest's algorithm favors profiles with complete and engaging information. This can lead to better visibility in search results and recommendations, attracting more followers and engagement.

Crafting a Winning Pinterest Profile

Now, let's explore the steps to set up a Pinterest profile that shines:

1. Use a Business Account: Start off by using a Business account. This way, you can utilize Pinterest’s analytics features, its specialized keyword research tool for keyword research, claim your website, and more. If you’re currently using a personal account, learn how to convert your personal account into a business account here.

2. Choose a Professional Profile Picture & Branded Cover Photo:

   • Profile Photo: Select a clear and recognizable profile picture. If you're a business or brand, use your logo. If you're an individual, a high-quality headshot works well. Consistency in your profile picture across online platforms aids brand recognition.

   • Cover Photo: Make sure you use a professional looking, branded cover photo. Use your brand’s color scheme, logo, etc. to help your Pinners recognize you and build brand awareness!

3. Use a Search-Friendly Pinterest Profile Name: Using a consistent name across profiles will not only help your followers easily find you, and it will also help your chances of your Pinterest Profile showing up when people search your business name in Google searches. Bonus tip: further optimize your name on Pinterest by adding a “|” after your name followed by a keyword and relevant supporting description. For example, here’s our Pinterest name: “AFC Marketing & Comms | Digital Marketing Tips & Tricks”

4. Craft a Compelling Bio: As a good rule of thumb, your Pinterest bio should be concise yet informative. Explain who you are, what you offer, and why Pinners should follow you. Use relevant keywords to improve search discoverability, but don’t overdo it. You want to make sure it reads organically, and not like you’re loading up a bunch of keywords. Highlight any achievements, awards, or qualifications related to your niche. Consider adding some personality through your tone, style, and/or by using a quote or a business slogan. Remember to incorporate keywords and keep it concise, though!

5. Link & Claim Your Website:

   • Ensure that your website link is accurate and leads to a relevant landing page. This not only adds credibility but also serves as a valuable traffic source.

   • Additionally, since Pinterest prioritizes Pins created by a website’s owner, you’ll want to make sure to claim your website so your Pins will rank higher in search results. Follow these steps to claim your website.

6. Create Niche Boards & Optimize: Create boards that align with your niche or interests. Give them clear, keyword-rich titles and descriptions. Prioritize and arrange your most important boards at the top for easy access. Consistency in board organization helps users navigate your profile.

7. Customize Board Covers: Custom board covers can make your profile more visually appealing and on-brand. Use high-quality, eye-catching images or design custom covers that reflect your brand's style and personality.

8. Start Following Other Pinterest Accounts & Engage Actively:

   • Begin by following other Pinterest Accounts. Be strategic and have a business sense when determining who to follow. This is a direct reflection of your company and values so make sure you align with your followers. Plus, this will help you land in front of other’s eyes, so choose wisely so you reach the right people!

   • Respond to comments, engage with followers, and participate in Pinterest's community. Engagement both strengthens your connection with your audience and improves the visibility of your Pins and profile.

9. Regularly Analyze and Adapt: Pinterest is an ever-evolving platform. Use Pinterest Analytics to figure out what's working and what's not. Update your profile, boards, and content strategy based on the data so you can stay relevant and engaging to your audience.

The Takeaway

In a constantly changing digital landscape, a well-optimized Pinterest profile is your foundation for success. It's the gateway to reaching your target audience, building credibility, and driving engagement. Invest the time and effort into creating a Pinterest profile that reflects your brand or personal identity and resonates with your audience. Ready to optimize your account? Download this free Pinterest Optimization checklist to make sure you don’t forget a step!

By following these easy steps and staying proactive in managing your Pinterest profile, you'll be well on your way to making a strong impression and driving Pinterest success in 2023! For more Pinterest marketing tips, strategies, and updates, stay connected with our blog and follow us on Pinterest and Instagram @afcmarketingandcomms. If you’re interested in receiving a quote for a Pinterest audit and/or Pinterest Marketing Services, please reach out via this form!

Happy Pinning and Profile Crafting! 📌🚀