Pro Social Media Video Tip Series: Part 2 - Use Trending Audio in Your Reels!

Identify and Elevate Your Social Media Reels with Trending Audio!

Adding the perfect soundtrack to your reels can make all the difference. It can also help your reels go viral! Knowing how to find trending audio can be difficult if you don’t know where to look. We’ve got you covered with this list of FREE resources to find trending audio on Instagram, TikTok, and Pinterest:

Instagram:

• Instagram’s Weekly Reels Trends Report: Are you following Instagram’s @creators account yet? This is an awesome source for creators, including their weekly Reels Trend Report, which is released every Friday + a ton of other insightful Instagram tips, tricks, hacks, etc.

• Use the “Inspiration Section” in the Professional Dashboard: View a list of suggested reels and what other businesses and creators are sharing in their feeds.

  • Navigate to the Professional Dashboard from your profile page (under your bio)

  • At the bottom, there’s a section titled ‘Tips and resources.’ Tap on ‘Inspiration’ and peruse the page.

• Manual Search on Instagram: Scroll Instagram’s Reels Explore page.

  • You’ll see a trending arrow ↗️ next to the songs that are trending.

  • You can click on it to see where the music comes from, other reels that have used the audio, and the total number of reels that have used the audio.

  • Use the save function in the top right-hand corner of the page to come back to this later.

TikTok:

• Tiktok’s Search Bar: To find niche audio, use the search bar to see what’s performing well right now. Here’s how:

  • After opening the TikTok app, select the magnifying glass icon in the top right corner of the app to open the search tool

  • Try searching ‘trending audio,’ ‘viral sounds,’ or something similar

  • Tap the ‘Sounds’ tab and filter by ‘most recent.’ *Pay attention to the sounds labeled ‘popular’

  • When you find a sound you like, you can tap on the ‘use this sound’ or ‘add to story’ button on the bottom to use it right away or hit ‘add to favorites’ at the top right to use it later.

• View TikTok’s Playlists: Did you know TikTok has a playlist library? Check out songs selected especially for you, your saved songs, plus, peruse their curated playlists. With titles like, ‘Tiktok viral’ and ‘US Hot 50,’ you’re sure to find some winners. Here’s how to get there:

  • Hit the ‘+’ button on the bottom middle of your screen

  • Select the music note icon on the right side of the screen

  • Peruse a variety of categories created by TikTok and use the save icon on the far right side of the song to add to the ‘Your Sounds’ playlist.

Pinterest:

• Pinterest’s Top Picks Music Tab: Discover the top selected audio on Pinterest when using the mobile app to create a Pin.

  • Tap the ‘+’ sign in the bottom middle of the home page

  • Click ‘Pin’

  • Select a video, photo, or carousel of items and then select ‘next’ in the top right corner of the screen

  • After you select your photo, use the music tab and navigate to ‘Top Picks’ to see what’s most popular right now.

Enhance your reel's impact with these resources, and keep your audience engaged!

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