Why Pinterest Marketing Matters to Real Estate Agents
In a competitive market, a strong online presence is vital in order for real estate agents to stand out and attract their ideal clients. In this blog post, we'll explore six compelling reasons why real estate professionals should embrace Pinterest marketing in their business strategies, especially if their client is either a millennial or Gen-Zer. Plus, get 6 Pinterest Board ideas you can use today to kick-start your Pinterest marketing strategy!
Great Tool to Drive Website Traffic:
Pinterest is a dynamic tool for real estate agents to boost website traffic and engage potential clients. Since Pinterest is used like a search engine, you can really leverage the power of Pinterest if you hone in on the right types of keywords and topics people are looking for. Then, by creating visually appealing pins for your property listings, custom home buying or selling guides, and insightful blog posts featuring a variety of real estate trends and topics, you can guide users directly to the relevant sections of your website. Each pin serves as a gateway to showcase your expertise and services while increasing your online visibility. Utilize Pinterest to draw in clients, enhance website traffic, and solidify your position as a luxury real estate authority.
The Visual Appeal:
Pinterest is the perfect platform to showcase properties and create a visual identity that resonates with clients. Pinterest is all about visuals, and for professionals in the real estate industry, it's a goldmine.
Pinterest Board Example Idea:
Topic: Luxury Home Design Inspiration
Concept: Create a Pinterest board dedicated to luxury home design inspiration. Curate a collection of pins showcasing visually appealing elements of high-end homes, such as architectural details, interior design, and exquisite decor. Provide tips on how to incorporate these design elements into their own spaces, reinforcing the importance of visual appeal in luxury real estate. This board acts as a source of inspiration for your ideal clients, helping them visualize their dream homes. Only feature photos of your current or past properties/listings so you drive traffic to your website/business.
Pro-Tip: Go beyond sharing the typical listing photos. Take custom photos, zoom in on features, and get creative with how you design and present your visuals! Consider videos, collages, carousels, etc.
Helps You Reach the Right Audience:
Based on the current Pinterest audience stats, this is a great platform if your ideal luxury real estate client is either a millennial (born between 1981-1996) or a member of Gen Z (born between 1997-2012). Pinterest is a platform where people actively search for inspiration and products, making it the perfect place to connect with potential buyers in your niche/area of real estate expertise. Pinterest's affluent user base aligns perfectly with the goals of real estate professionals, specifically when it comes to attracting qualified buyers and sellers.
Here are some fast facts about the Pinterest audience. Get a full deep dive here.
45% of people in the US with a household income over $100K are on Pinterest
35% US Millennial Pinners are up 35% year over year
60% Women make up more than 60% of our global audience
40% Male Pinners and Gen Z Pinners are up 40% year over year
Pinterest Board Example Idea:
Topic: Discover Modern Luxury Homes: Tailored for You
Concept: Develop a Pinterest board that caters to the lifestyle aspirations of your ideal client. Showcase breathtaking properties, decor, and lifestyle inspiration aligned with their high-end preferences. This board speaks directly to their luxury real estate interests and ensures you're reaching the right audience. Only feature photos of your current or past properties/listings so you drive traffic to your website/business. Or share blog posts around this topic and create custom graphics to promote those posts via Pinterest (great way to drive website traffic)!
Showcasing Your Real Estate Expertise:
Real estate agents can use Pinterest to curate boards that highlight their expertise, share valuable content, and showcase their knowledge in the luxury real estate market. It's a platform that lets them demonstrate their professional skills and experience.
Pinterest Board Example Idea:
Topic: Expert Home Buying & Selling Advice from a Luxury Real Estate Agent
Concept: Build a Pinterest board that positions you as a luxury real estate expert in your area. Share articles, infographics, and insider tips related to your local luxury real estate market. By curating valuable content, you showcase your knowledge and establish yourself as a trusted authority in the field.
Influence of Lifestyle:
Pinterest is filled with lifestyle-focused content, which can help real estate agents engage with their audience on a personal level. Whether it's about upscale events, art shows, fine dining, or live music, professionals can tap into lifestyle trends to make themselves more relatable to potential clients.
Pinterest Board Example Idea:
Topic: The Luxury Austin Lifestyle
Concept: Create a lifestyle-focused Pinterest board filled with content that resonates with your ideal client's interests – upscale events, art shows, fine dining, and more. Tailor this content to your local area. Connect with them on a personal level by highlighting the lifestyle they aspire to. This board becomes a reflection of their dreams, making you more relatable.
Growing Engagement:
Pinterest isn't just a platform for saving ideas; it's also an excellent tool for growing engagement. Real estate agents can interact with their audience, build trust, and encourage them to take action, whether it's learning about a current real estate trend, scheduling a property viewing, or seeking professional advice. Find organic ways to encourage your ideal client to engage and be strategic when and what you ask! Don’t overuse this technique, and be sure to come off as professional yet not too “salesy.”
Pinterest Board Example Idea:
Topic: Ask the Expert: Luxury Real Estate Tips
Concept: Create a Pinterest board dedicated to "Ask the Expert" sessions. Regularly post pins where you answer common questions or provide tips related to luxury real estate. Encourage your audience to comment with their questions, creating an engaged community of potential clients. This board acts as an open forum for real estate enthusiasts to seek professional advice and engage with you directly. It's a great way to build trust and connect with your audience, ultimately leading to potential leads and conversions.
In conclusion, Pinterest marketing is a game-changer for real estate professionals in Austin. It offers a visually captivating, audience-targeted, and engagement-driven approach to success. If you're in the luxury real estate market, it's time to consider Pinterest as an essential part of your marketing strategy.
Ready to elevate your real estate marketing?
Kickstart your Pinterest journey with our free Pinterest Optimization checklist! Plus, from Pinterest Account Audits to full-service account management and VIP Days, we offer Pinterest marketing services tailored to your luxury brand. With a strong focus on style, personal connection, and a fast turnaround, we'll help you create a Pinterest presence that truly represents your brand. Purchase an Audit or schedule a consultation today!
